Meat sales are a common feature of US supermarkets. They call them "loss leaders", meant to get people into the store and hopefully also buy all sorts of high margin junk food (pasta, chips, soda, bread, etc) that they don't need. It's typical to see meat on sale for half price, on a frequent enough basis that you can wait for sales and load up, filling your freezer.
I'd have thought meat would be inexpensive in Australia, aren't there a fair amount of ranches there?
I'm most concerned for people living in Western Europe, where the governments are most likely to buy into the EatLancet/Vegan nonsense, and try to coerce the population into eating ultra processed pea protein in place of meat. Good margins for the food processing companies, bad health for the public.