All of this music, for me, was listened to via AM radio. During the majority of the 70's I was in an area that wasn't served by any listenable FM station, so everything was AM Top 40 from local and at night, distant stations. I have a certain affinity for the sound of AM radio. That's it. Carole King or Jethro Tull hit music sounds weird in pristine, clear, digital audio. I know it from AM. And I like it that way.
There is a certain sound to AM too. Even if you listen to the highest quality through a modulation monitor it still has a different quality to it than FM because of the methods used for broadcast processing.
That big and loud sound coming from either rack processing or StereoTool, once setup properly gives a punch that you just don't hear on FM and sometimes even further removed from the actual music source. Musicians hate this because their music doesn't sound the same on radio but to the listener it can be enjoyable because of the exact same reason.
Then there is the fact that some of the early rock music was actually mixed down in the studio with AM radio listeners in mind, so not only did they aim for HIFI listeners they also aimed for a sound that would suit peoples car and kitchen radios of the time.
I like to keep it simple and use an AGC to three band audio downward-expander/compressor into a mix of limiting and clipping. Finally with proper audio bandwidth brickwalling and compensation it can sound exactly like the big market stations of the 70s and 80s pushing maximum modulation or even into the positive with asymmetrical clipping for that huge sound.
Of course I like all of this to be analog and rolled my own gear to do so, but modern software replacements can achieve the same, or better. I find it best to not over complicate it and keep the audio path cleaner so not be fatiguing but loud enough to punch through the static and noise. Anything more than this might give you that giant market sound but it becomes overkill with a dozen pieces of gear or plugins running.
With mediumwave all your investment of time and money is going to be in audio and antenna anyway. Transmitters for the MW band are so cheap to design and even those Part 15 transmitters can get a huge improvement out of the two being their best.
Besides all of that, there is nothing wrong with enjoying nostalgic sounds. Get the most out of the medium and have the most fun with it!