I'm listening to it right now (1615z), also via the Half Moon Bay Kiwi SDR, with the same SIO you were reporting. I took a trip down the California coast through Half Moon Bay a year or two ago, and was able to receive this station on a small portable (a CC Skywave SSB). With this little radio, I was able to receive a listenable signal approximately 3 miles north and south of the center of Half Moon Bay, along the coast. A signal was discernable for approximately 7 miles north and south. They are licensed under the callsign KHMV-LP, for an ERP of 100W on 100.9 FM. KHMB is actually a 3.2KW station in Hamburg, AK. Obviously, they are calling themselves KHMB for the acronym (Half Moon Bay).
This is what really puzzles me though. Given that they are radiating on 100.9FM with a licensed signal, why are they also radiating on 1710KHz, with what must surely be an unlicensed signal? Why would an operator jeopardize their license by doing that? It's a real head-scratcher for me, especially as far more people listen to FM than AM these days. If I had an FM license, I sure as heck wouldn't be radiating any unlicensed signals. However, they have been doing this for years, with apparently no problem, so I guess it has been working for them!
Please don't misinterpret this post as a disapproval of unlicensed operation. I'm quite a fan of the unlicensed HF beacons. As a kid who grew up listening to the Radio Caroline ship, the broadcast pirates have a special place in my heart. I just don't get why someone who already has a legal signal, would choose to also radiate a signal for which they have no license. Perhaps the AM signal covers some areas that the FM signal doesn't, and they don't want to leave some of their listeners in the dark?
This feller discovered them a few years ago, and was also puzzled -
https://dsearls.medium.com/neighborhood-radio-in-half-moon-bay-dcee2ee9a2fc